Karl Landsteiner, The Brilliant And Skillful Scientist...

Karl Landsteiner, the brilliant and skillful scientist from early twentieth century Vienna, is one of the most influential persons in modern science. He has had a major impact on today’s society, as a result of his discovery of the blood groups and of the Rhesus (Rh) Factor. His work continues to have a huge impact on today’s society in the areas of blood transfusions and the effect of the rhesus factor during pregnancy and childbirth. He has also made many other contributions to science, such as in the areas of the immunology of syphilis and work with transfusion of poliomyelitis. His works eventually earned him a Nobel Prize as well as allowed him to publish papers on his findings. Karl Landsteiner dedicated most of his life to working in science. He was born in Vienna on June 12, 1868. Landsteiner’s interest in science rocketed as he began his studies at the University of Vienna. He graduated from there in 1891. While studying at the university, his focus of study was biochemical research. In fact, Landsteiner is known at the founder of biochemistry. After graduating from the University, he believed it would suit him best to leave Vienna and work in labs. The lab work he performed furthered his education and provided him with experience he would not have been able to obtain elsewhere. Landsteiner’s time in the labs did not last long before he returned to Vienna, where he began working in hospitals which sparked his interest in immunity and the nature of antibodies. A

How Women s Rights Improved Over The Last Century

How Have Women’s Rights Improved Over the Last Century? With the advancement of suffrage to equal pay, over the last century, women’s rights have progressed immensely. Through historic marches and demonstrations across the United States, women protested for their equal place in politics and social progress. Despite the fear-mongering components used in achieving these rights, women’s rights are still thoroughly debated within society today. Over the last century, incredible and unreachable goals have been fulfilled for women, such as the right to vote and a sense of equal state in the â€Å"Free World,† and can only improve in the years to come. July 13, 1848 marked the beginning of a movement that would shape the beliefs and rights of today’s society. It was on this day that the fight for social and political equality among America’s women began to develop. This renowned movement, the Women’s Rights Movement, had many goals in which mighty-powerful women would achieve with a mind-set to push them through any barrier or obstacle obstructing their path to equality. Lasting until 1920, the Women’s Rights Movement had a target towards changing how women were treated and looked upon within their â€Å"stereotypical† societies. Women advocated their rights through organizations and campaigns, as well as educating others of the unfair justice. With the help of the Women s Rights Movement and the brave, fearless women who supported this reformation, the fight for women sShow MoreRelatedHow Chinese Culture Has Changed Over The Years1509 Words   |  7 PagesIt boasts a vast geographic expanse, over 4000 years of written history, as well as a rich and profound traditional society. Many aspects of Chinese civilization can be traced back many centuries. 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A lesbian couple, their struggles with not only marriage but also in starting a family will be examined as part of a case study. This couple is legally married and decided to have a child. One of the two women (Wife A) will give birth to the child, whileRead MoreDomestic Violence And Its Effects On Society1204 Words   |  5 Pagesviolence is defined as a violent behavior or an act of abuse between couples in the home. It is called family violence. Usually most women are harmed and the witnesses of this violence are also effected. This abuse is frowned upon in todays society. In Chile domestic violence wasn t taken seriously because of the cultural norm which was that men controlled the women. There are many treatments for the abuse but they are only focused on the victim; the one committing the abuse should be more focusedRead MoreAn Examination of the Modernization in the American Society in Marianne Wiggins ´ Evidence of Things Unseen1198 Words   |  5 Pagessome downsides with them. 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The higher the education in America is greatly over religion toRead More1 How did pollution affect London between 1700 and 1900? The development of locomotives, and1600 Words   |  7 Pages 1 How did pollution affect London between 1700 and 1900? The development of locomotives, and steamboats manufactured goods could now be sold around the globe. Families moved from the villages of their ancestors to new industrial towns and a new class of people emerged, workers who produced goods. The industrialist, the people who owned the factories, employed hundreds even thousands of people, and made enormous profits. A major concern was the growing numbers, the masses of the urban poor thatRead MoreThe Women s Rights Movement1763 Words   |  8 Pagesof suffrage to equal pay, over the last century, women’s rights have progressed immensely. Through historic marches and demonstrations across the United States, women protested for their equal place in politics and social progress. Despite the fear-mongering components used in achieving these rights, women’s rights are still thoroughly debated within society today. Over the last century, incredible and unreachable goals have been fulfilled for women, such as the right to v ote and a sense of equal

Publicistic - 5623 Words

Content: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter I. I.I General notes on style and Stylistic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. I.II. General notes on functional styles of language†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I.III. Publicistic style†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I.III.I Oratory and Speeches†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. I.III.II. The Essay†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I.III.III Journalistic Articles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction: Definition Publicistic style of speech represents a functional version of a literary language and will widely be applied in various spheres of a public life: in newspapers and magazines, on TV and radio, in public political performances, and public associations. Here it is necessary to add the political literature for the mass reader and documentary cinema. In various textbooks on†¦show more content†¦The types of texts that are distinguished by the pragmatic aspect of the communication are called functional styles of language (FS); the special media of language which secure the desirable effect of the utterance are called stylistic devices (SD) and expressive means (EM). . . The first field of investigation, i.e. SDs and EMs, necessarily touches upon such general language problems as the aesthetic function of language, synonymous ways of rendering one and the same idea, emotional colouring in language, the interrelation between language and thought, the individual manner of an author in making use of language and a number of other issues. The second field, i.e. functional styles, cannot avoid discussion of such most general linguistic issues as oral and written varieties of language, the notion of the literary (standard) language, the constituents of texts larger than the sentence, the generative aspect of literary texts, and some others. The word s t Ã'Æ' I e is derived from the Latin word stylus which meant a short stick sharp at one end and flat at the other used by the Romans for writing on wax tablets. Now the word style is used in so many senses that it has become a breeding ground for ambiguity. The word is applied to the teaching of how to write a composition (see below); it is also used to reveal the correspondence between thought and expression; it frequently denotes an individual manner of making use of language; itShow MoreRelatedPublicistic Style4194 Words   |  17 PagesB. PUBLICISTS STYLE The publicistic style of language became discernible as a separate style in the middle of the 18th century. It also falls into three varieties, each having its own distinctive features. Unlike other styles, the publicistic style has a spoken variety, namely, the oratorical substyle. The development of radio and television has brought into being another new spoken variety, namely, the radio and TV Ã' Ã ¾mmentary. The other two substyles are the essay (moral, philosophical, literary)Read MoreA Comparative Analysis of Tenses in Newspapers Headlines and Reports3368 Words   |  14 PagesIntellectual- communicative Voluntary Emotive Contact- creating Aesthetic Oratorical + + + + + Colloquial + + + + _ Poetic + - + _ + Publicistic and Newspaper + + + _ _ Official + + _ _ _ Scientific + _ _ _ _ 1.1. Oratory, In ancient Greece and Rome meant the art of composing and delivering a speech. Oratorical style as a subdivision of the publicistic style, is determined by the conditions of communication: the orator repeats his statements from time to time so that his audienceRead MoreFUNCTIONAL STYLISTICS3615 Words   |  15 Pagesand substyles based on the functions of language in the given sphere of communication: 1. The belles-lettres functional style with the substyles of: 1) poetry, 2) emotive prose, 3) drama. The function of the style is cognitive-aesthetic. 2. The publicistic FS with the substyles of: 1) oratory, 2) radio and TV commentary, 3) essays (moral, philosophical, literary), 4) features (a feature article is a long article in a newspaper or magazine, e.g. a feature on personal computers; journalistic articlesRead MoreThe Analysis of the Extract from the Novel â€Å"to Kill a Mockingbird† by Harper Lee.1694 Words   |  7 Pagescould be when they generalize. The court is probably the only place where all generalizations should be avoided. It is a crime to find somebody guilty without worthy evidence and proofs. Scout analyses the speech itself. The speech reverses the publicistic style which it represents two variants: oral amp; written. It is used in public speeches and printed public works which are addressed to a broad audience and devoted to important social or political events, public problems of cultural or moralRead MoreLiterary Devices in Pride and Prejudice8198 Words   |  33 Pagesset against other systems with other aims, and arising from this, another choice and arrangement of the language means is made. Thus we may distinguish the following styles within the English literary language: 1) the belles-letters style, 2) the publicistic style, 3) the newspaper style, 4) the scientific prose style, 5) the style of official documents, and presumably some others. Most of these styles belong exclusively to writing, inasmuch as only in this particular form of human intercourse can communicationsRead MoreIdioms in Newspaper Style7428 Words   |  30 Pagesand should rather be classed as belonging to the publicistic style than to the newspaper. However, newspaper publicistic writing bears a stamp of its own style. Though it seems natural to consider newspaper articles, editorials included, as coming within the system of English newspaper style, it is necessary to note that such articles are an intermediate phenomenon characterized by a combination of styles – the newspaper style and the publicistic style. In other words, they may be considered hybridsRead MoreTranslation of Newspapers. Problems of British-American Press Headlines Translation15808 Words   |  64 Pagestarget language. Rather, many factors are to be taken into consideration to get the exact output in the target language. This is true first of all about newspaper texts. One of the spheres influencing nation’s interests is mass media, particularly publicistic materials. Many various subjects take place in publishing booklets and newspapers. Newspaper style was the last of all styles of written literary English to be recognized as a specific form of writing standing apart from other forms. And thoughRead Moreshpory Essay5642 Words   |  23 Pagestransposition of the negative contractions, since the negation in such constructions establishes a positive feature. 4. Formal functional Styles: learned, official and business, poetic. To the formal types of speech we refer business, learned and publicistic styles. Learned styles:-special terminology. It appeals not to the emotions, but to the mind of inteloquitor - its own set of phraseology (the field of inquiry, the nature of things)-some words are more widely used in learned style (phenomenon,Read MoreMajor Functional Styles of English11680 Words   |  47 Pagesmass, group social orientation, factography (documentary precision, abundance of statistics, toponymic and proper names, factual data), neutral or formal manner of presentation, generalization, the use of arguments, multi-stylistic character. Publicistic style and other functional styles. Publicist style as a sphere of intersection with the style of fiction / essay, sketch, lampoon, satirical article/ and scientific style /commentary, review/. Elements of conversational and official styles. SubstylesRead MoreStylistic Potential of the English Noun16714 Words   |  67 Pageswords, their forms and their place in the sentence. This correlation of style and words influence greatly over the composition of linguistic units. Nouns are often very much needed in so-called bookish styles: the scientific prose, newspaper, publicistic styles and also that of official documents. That is determined by the necessity to name institutions, persons, their activities, etc. The use in the belles-lettres style is determined by the creative purpose of the author, the way he or she resolves

Analysis of Qantas and Virgin Airlines

Question: Describe about the Analysis of Qantas and Virgin Airlines? Answer: Company overview: Qantas as it is popularly called is the founding member of one world alliance. It is one of the largest airlines I the entire world. Its airlines files in the 80 destinations in around 20 varied countries. It is the only airline in the country of Australia in the global airline alliance. The company offers a wide variety of domestic network that serves various points Asia, the South Pacific, Europe, North and South America and Africa. (Oneworld.com, 2015) Virgin airlines is based in California. It has brand new planes and offers very attractive fares and have a top notch of the services and host a fun and an innovative amenities that reinvent the domestic travel through air. It has a number of facilities like the mood-lit cabins with fleet wide Wi-Fi, custom-designed leather seats, power outlets, and a video touch-screen at every seatback offering guests on-demand menus and countless entertainment options. The company has a number of awards attached with its name such as the Best Domestic Airline in bothCond Nast TravellersReaders Choice AwardsTravel + Leisures. Virgin America flies from San Francisco (SFO), Los Angeles (LAX), Boston (BOS), Cancun (CUN), Chicago (ORD), Dallas Love Field(DAL), Fort Lauderdale (FLL), Las Vegas (LAS), Los Cabos (SJD), New York (JFK and LGA), Newark (EWR), Orlando (MCO), Palm Springs (PSP), Portland (PDX), Puerto Vallarta (PVR), San Diego (SAN), Seattle (SEA), Washington D.C. (IAD and DCA), and Austin (AUS). (Virgin America, 2015) When an investor has to make a decision with regard to the company that he would choose to invest, he will definitely go for the calculation of many ratios that will equip him with making the right decision. This report aims at comparing the above stated 2 companies and then deciding which company would it be worthwhile to invest. Calculation of ratios: The following table shows the calculated ratios for Qantas: Amounts in $ in millions) Particulars 2014 2013 Short term solvency or liquidity ratios: Current assets 4,932.00 4,961.00 Current liabilities 7,525.00 6,647.00 Current ratio 0.6554 0.7464 Current assets - inventory 4,615.00 4,597.00 Current liabilities 7,525.00 6,647.00 Quick ratio 0.6133 0.6916 Efficiency ratios: Sales 14,197.00 14,608.00 Average debtors 1,316.00 1,273.50 Debtors turnover ratio 10.7880 11.4707 Cost of goods sold 11,320.00 11,061.00 Average inventory 340.50 370.00 Inventory turnover ratio 33.2452 29.8946 Profitability ratios: Net profit (2,843.00) 2.00 Sales 14,197.00 14,608.00 Net profit margin -20.03% 0.01% Net income (2,843.00) 2.00 Total assets 17,318.00 20,032.00 Return on assets -16.42% 0.01% Net income (2,843.00) 2.00 Shareholder's equity 2,866.00 5,840.00 Return on shareholder's equity -99.20% 0.03% Long term solvency or financing ratios: Total liabilities 14,452.00 14,192.00 Total equity 2,866.00 5,840.00 Debt to equity ratio 5.042568039 2.430136986 Total liabilities 14,452.00 14,192.00 Total assets 17,318.00 20,032.00 Debt to total assets 0.834507449 0.708466454 Market performance ratios: Basic earnings per share -128.5 0.04 Price of the share 1.26 1.34 Earnings per share -128.5 0.04 Price earnings ratio -0.009805447 33.5 2014 2013 Sales 14,197.00 14,608.00 Cost of goods sold 11,320.00 11,061.00 Expenses 8,477.00 11,059.00 Net profit (2,843.00) 2.00 The following are the calculated ratios in respect of Virgin: (Amounts in $ in millions) Particulars 2014 2013 Short term solvency or liquidity ratios: Current assets 1,234.90 981.70 Current liabilities 1,920.60 1,814.40 Current ratio 0.6430 0.5411 Current assets - inventory 1,198.80 951.90 Current liabilities 1,920.60 1,814.40 Quick ratio 0.6242 0.5246 Efficiency ratios: Sales 4,303.20 4,004.60 Average debtors 280.15 230.10 Debtors turnover ratio 15.3603 17.4037 Cost of goods sold 3,836.20 3,504.70 Average inventory 32.95 22.35 Inventory turnover ratio 116.4249 156.8098 Profitability ratios: Net profit (355.60) (98.10) Sales 4,303.20 4,004.60 Net profit margin -8.26% -2.45% Net income (355.60) (98.10) Total assets 4,679.30 4,547.10 Return on assets -7.60% -2.16% Net income (355.60) (98.10) Shareholder's equity 1,048.10 1,101.30 Return on shareholder's equity -33.93% -8.91% Long term solvency or financing ratios: Total liabilities 3,631.20 3,445.80 Total equity 1,048.10 1,101.30 Debt to equity ratio 3.464554909 3.128847725 Total liabilities 3,631.20 3,445.80 Total assets 4,679.30 4,547.10 Debt to total assets 0.776013506 0.757801676 Market perfromnace ratios: Basic earnings per share -11.4 -4.1 Price of the share 0.43 0.42 Earnings per share -11.4 -4.1 Price earnings ratio -0.037719298 -0.102439024 2014 2013 Sales 4,303.20 4,004.60 Cost of goods sold 3,836.20 3,504.70 Expenses 3,480.60 3,406.60 Net profit (355.60) (98.10) Meaning of the ratios and ratio analysis: Qantas Airlines: The following are the definitions of the various ratios: Current ratio: Current ratio is the measure that tells us as to what extent the current assets are able to pay off the current liabilities of the company. It is arrived at by dividing the current assets by the current liabilities. The ratio has reduced and the main reason for this is the decrease in the current assets and increase in the current liabilities. Acid test ratio: Quick or the acid test ratio is the measure to determine the extent to which the current assets, except inventory, are able to pay off the current liabilities of the company. It is arrive at by dividing the sum of cash, accounts receivables and short term investments by the current liabilities. The ratio has reduced and the main reason for this is the increase in the current assets and increase in the current liabilities. Accounts receivable turnover ratio: It is a measure through which the company estimates the number of times the company collects the balance in the accounts receivables account. It is arrived at by dividing the sales by the average of opening and closing accounts receivable. The ratio has reduced and the main reason for this is the decrease in sales and increase in the average debtors. Inventory turnover ratio: It is a measure that estimates the number of times a company replaces its inventory during a year. It is arrived at by dividing the cost of goods sold by the average of opening and closing inventory. The ratio has increased which is the result of the increase in the cost of goods sold and decrease in average inventory. Profit margin ratio: It is the ratio that is expressed between the net income that is earned by a company and the sales that are affected during that period. It is arrived at by dividing the net income by sales. The net loss has only increased due to the increase in the amount of net loss. Return on assets (ROA): ROA are the earnings that the company earns by investing its money in the assets of the business. This ratio tells us how effective and efficient the management is in using the assets of the company in order to generate revenues. It is arrived at by dividing the net income by the average of opening as well as the closing balance of the total assets. The return on assets is negative since the net loss has been incurred. Return on equity (ROE): ROE are the earnings that the company earns by investing the funds of the shareholders in the business. The more the return on equity, the better is the profitability of the business. It is arrived at by dividing the net income by the average of opening as well as the closing balance of the shareholders equity. The return on assets is negative since the net loss has been incurred. Debt equity ratio: It is a measure to ascertain the extent to which the equity as well as the liabilities of the company is used to finance its assets. It is derived by dividing the total liabilities by shareholders equity of the company. The ratio has increased as the result of increase in the total liabilities and decrease in total equity. Debt to total assets is the ratio that is expressed between the debt and the total assets of the company. The ratio has increased due to an increase in the total liabilities and decrease in the total assets. Earnings per share is the net profit that has been earned per share. There is net loss and hence, net loss per share. Price earnings ratio is the ratio that is expressed between the earning per share and the market price of the share. The PE ratio is negative since there is net loss. The following are the graphs for sales, cost of goods sold and expenses and net loss. Virgin Airlines: The following are the definitions of the various ratios: Current ratio: Current ratio is the measure that tells us as to what extent the current assets are able to pay off the current liabilities of the company. It is arrived at by dividing the current assets by the current liabilities. The ratio has increased and the main reason for this is the increase in the current assets and increase in the current liabilities. Acid test ratio: Quick or the acid test ratio is the measure to determine the extent to which the current assets, except inventory, are able to pay off the current liabilities of the company. It is arrive at by dividing the sum of cash, accounts receivables and short term investments by the current liabilities. The ratio has increased and the main reason for this is the increase in the current assets and increase in the current liabilities. Accounts receivable turnover ratio: It is a measure through which the company estimates the number of times the company collects the balance in the accounts receivables account. It is arrived at by dividing the sales by the average of opening and closing accounts receivable. The ratio has reduced and the main reason for this is the decrease in sales and increase in the average debtors. Inventory turnover ratio: It is a measure that estimates the number of times a company replaces its inventory during a year. It is arrived at by dividing the cost of goods sold by the average of opening and closing inventory. The ratio has decreased which is the result of the increase in the cost of goods sold and increase in average inventory. Profit margin ratio: It is the ratio that is expressed between the net income that is earned by a company and the sales that are affected during that period. It is arrived at by dividing the net income by sales. The net loss has only increased due to the increase in the amount of net loss. Return on assets (ROA): ROA are the earnings that the company earns by investing its money in the assets of the business. This ratio tells us how effective and efficient the management is in using the assets of the company in order to generate revenues. It is arrived at by dividing the net income by the average of opening as well as the closing balance of the total assets. The return on assets is negative since the net loss has been incurred. Return on equity (ROE): ROE are the earnings that the company earns by investing the funds of the shareholders in the business. The more the return on equity, the better is the profitability of the business. It is arrived at by dividing the net income by the average of opening as well as the closing balance of the shareholders equity. The return on assets is negative since the net loss has been incurred. Debt equity ratio: It is a measure to ascertain the extent to which the equity as well as the liabilities of the company is used to finance its assets. It is derived by dividing the total liabilities by shareholders equity of the company. The ratio has increased as the result of increase in the total liabilities and decrease in total equity. Debt to total assets is the ratio that is expressed between the debt and the total assets of the company. The ratio has increased due to an increase in the total liabilities and increase in the total assets. Earnings per share is the net profit that has been earned per share. There is net loss and hence, net loss per share. Price earnings ratio is the ratio that is expressed between the earning per share and the market price of the share. The PE ratio is negative since there is net loss. The following are the graphs for sales, cost of goods sold and expenses and net loss. Audit reports: Qantas: The auditor of the company is KPMG and it has issued an unqualified audit report. It states that the company has not contravened with any of the requirements as regards with the independence of the auditor that have been set out in the Corporations Act 2001 in relation with the audit and no contraventions have been made with relation to the applicable code of conduct. Further, as per the annual report, the financial statements give a true and a fair view of its financial performance during the year ended 30.06.2014 and complies with all the Accounting standards of Australia and the Corporations Regulations 2001. Further, it complies with all the Internal Financial reporting standards that have been stated in the notes. Virgin: The auditor of the company is KPMG and it has issued an unqualified audit report. It states that the company has not contravened with any of the requirements as regards with the independence of the auditor that have been set out in the Corporations Act 2001 in relation with the audit and no contraventions have been made with relation to the applicable code of conduct. Further, as per the annual report, the financial statements give a true and a fair view of its financial performance during the year ended 30.06.2014 and complies with all the Accounting standards of Australia and the Corporations Regulations 2001. Further, it complies with all the Internal Financial reporting standards that have been stated in the notes. Cash flow statements: Qantas: In respect of the cash flow statement, the company has earned from the proceeds from the disposal of plant, equipment during the year to the tune of $141 million. There are not much of the changes other than the above in the cash flow statement. Virgin: The company has earned an amount of $376.8 million towards the proceeds from the disposal of planta and equipment. Further, the company has spent a huge amount of money towards the acquisition of the net intangibles, interest in the joint venture. The cash flows from the investing activities includes an amount of $1041.4 million as borrowings. And net proceeds from shares. Conclusion: Ratio analysis helps an investor in ascertaining the investment that is secure for him and that could multiply in the future, but looking at these 2 companies one can easily conclude that none of the companies are worth an investment. An investor will always want his investment to grow and will hope that his investment receives a certain amount of a return in the end of each period. But after assessing the performance of both the companies, it would be right to conclude that none of the companies should be invested in. References: Oneworld.com, (2015). Qantas - one world. Retrieved 29 January 2015, from https://www.oneworld.com/member-airlines/qantas Virgin America, (2015). About Our Airline. Retrieved 29 January 2015, from https://www.virginamerica.com/cms/about-our-airline www.qantas.com.au, (2015). Annual report 2014. Retrieved 29 January 2015, from https://www.qantas.com.au/infodetail/about/investors/preliminaryFinalReport14.pdf www.virginaustralia.com, (2015). Annual report 2014. Retrieved 29 January 2015, from https://www.virginaustralia.com/cs/groups/internetcontent/@wc/documents/webcontent/~edisp/annual-financial-report-2014.pdf